The genesis of CRA was September 2001, its focus; to serve the general welfare of the community by assisting SME’s with total management, recovery and reconstruction services; to restructure the way they do business. CRA can bring a well balanced approach, incorporating practical solutions to complex problems.
Directors and Associates
CRA executives have all been at the leading edge in their respective fields for many years and bring with them practical knowledge and a wealth of experience to benefit clients.
CRA also engages professional consultants as required, allowing us to offer a fully integrated range of business advisory services, delivered in an effective, value for money approach, while keeping costs to a minimum.
Principal
John Wallis is the Principal of CRA, he is a Certified Practicing Marketer (CPM) with broad experience in strategy, marketing, planning and implementation.
John gained broad experience in his early working career, through the ownership and development of a number of businesses. The combination of both substantial experience in the field and tertiary qualifications, gave him significant depth of knowledge and background.
He joined the Boral Timber Division in 1980 and spent 19 years with the industry leader. His final position was General Manager Sales and Marketing, with a primary focus on creating strategic business development opportunities, both in Australia and internationally. During the latter years and at its peak, the Boral Timber Division annual sales were $316 million and it employed 1540 people.
John was a member of the evaluation team, a role requiring the assessment of the strategic fit of acquired businesses, including post-merger-integration management.
In 1995, John was invited to join the Board of Directors at the Boral Employees’ Credit Union Ltd and he remained as a director until the credit union was acquired by the Prospect Credit Union (now the Sydney Credit Union) in 1997.
Drawing on his experience at Boral Timber, John established a timber wholesaling company, TimberLink in 1999. Following this, in September 2001, John registered the Business Name Bettaway Business Solutions, and began to build relationships with a range of supporting consultants across all business disciplines, creating a methodology to help others in the process of organisational restructuring.